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  • Strike King Rage Swimmer

    Strike King Rage Swimmer

    Designed to provoke an immediate reaction, the Strike King® Rage Swimmer looks great out of the water, and even better below the surface. Its sleek nose cone and softly ribbed body closely replicate the contours found in nature, and its thin, pancake-like tail pumps out frantic vibrations at any speed. Extremely versatile, Strike King's Rage Swimmer softbait offers an enticing swim—whether pinned to a jig, nose-hooked on a dropshot rig, or trailed behind a spinnerbait.

    • Paddle tail shad style lure
    • Produced from high-grade plastic for increased action and durability
    • Ribbed body design for added attraction
    • Tail shape designed to maximise attraction
    • Perfect for jig head presentation
    • Available in four sizes: 2.75in/7cm, 3.25in/8cm, 3.75in/9.5cm and 4.72in/12cm
    • Available in six colours: KVD Magic, Ghost Shad, Pearl Flash, Green Pumpkin, Ayu and Green Gizzard Shad

  • Fox Rage Ultra UV Floating Creatures

    Fox Rage Ultra UV Floating Creatures

    A brilliant new range of floating soft lures, each designed to deliver a specific working action and tempt predators into striking.

    Ultra UV Crayfish

    • Super durable buoyant plastic
    • Delicate, durable arms for superior movement
    • Detailed crayfish profile
    • Ideal for multiple rigging options
    • Offset hook slot
    • Available in two sizes: 7cm (6 in a pack) / 9cm (5 in a pack)
    • Available in 6 colours : Candy Floss, Green Pumpkin, Chartreuse, Sparkling Oil, Salt N Pepper and Golden Glitter
    • Come in resealable packet
    • Always store separately from other soft baits

    Ultra UV Funky Worm

    • Super durable buoyant plastic
    • Delicate, durable tentacles for superior movement
    • Ribbed worm profile
    • Ideal for multiple rigging options
    • Offset hook slot
    • Available in two sizes: 7cm (8 in a pack) / 9cm (6 in a pack)
    • Available in 6 colours : Candy Floss, Green Pumpkin, Chartreuse, Sparkling Oil, Salt N Pepper and Golden Glitter
    • Come in resealable packet
    • Always store separately from other soft baits

    Ultra UV Shovel

    • Super durable buoyant plastic
    • Large shovel shaped tail increases water displacement and adds attraction
    • Ideal for multiple rigging options
    • Offset hook slot
    • Available in two sizes: 7cm (8 in a pack) / 9cm (6 in a pack)
    • Available in 6 colours : Candy Floss, Green Pumpkin, Chartreuse, Sparkling Oil, Salt N Pepper and Golden Glitter
    • Comes in resealable packet
    • Always store separately from other soft baits

     

    Ultra UV Swing Ball

    • Super durable buoyant plastic
    • Ball tail on lure provides superior movement
    • Spiky body for increased vibration
    • Ideal for multiple rigging options
    • Offset hook slot
    • Available in two sizes: 7cm (8 in a pack) / 9cm (6 in a pack)
    • Available in 6 colours : Candy Floss, Green Pumpkin, Chartreuse, Sparkling Oil, Salt N Pepper and Golden Glitter
    • Comes in resealable packet
    • Always store separately from other soft baits

  • Strike King Internal Swimbait Heads

    Strike King Internal Swimbait Heads

    The Strike King Internal Swimbait Jig Head adds realism for your swimming lure. Designed to fit inside hollow body soft plastic swimbaits. The internal design reduces head profile and sets the hook further back on your swimming bait. Includes a large black nickel hook with a 60-degree eye. The Strike King Internal Swimbait Jig Head takes your ultra-realistic swimming action to places few lures ever go.

    • Available in 3 weights: 28.3g, 21.3g and 14.2g
    • Designed to work inside hollow lures such as the Strike King Coffee Tubes and Shadalicious
    • Works to reduce external head profile on soft plastic lures
    • Features black nickel hook with a 60-degree eye

  • Strike King Polarised Clip-On Sunglasses

    Strike King Polarised Clip-On Sunglasses

    Perfect for anglers wearing prescription glasses, these clip-on shades offer polarized vision and protection from sun glare.

    • Clip over regular prescription glasses
    • ‘Flip-up’ design
    • Polarised lenses
    • Soft grey lense coloration

  • Fox Rage Slick Legend

    Fox Rage Slick Legend

    The Slick Legend SuperSoft is a soft lure designed for targeting big zander and pike vertical or pelagic style.    Combining lifelike movement from its baitfish profile with enticing action from its tentacle tail, this lure is designed to deliver unmatched performance in the water.     This unique design, infused with Fox Rage's Fish Flavouring and crafted from SuperSoft material, ensures every strike counts, making it an essential addition to your tackle box.

    • Realistic Slick Shad Appearance: Mimics the natural movement and look of baitfish to entice even the most cautious predators.
    • Tentacle Attraction at Low Speeds: Delivers subtle, lifelike action from tentacles that trigger strikes during slow retrieves or vertical presentations.
    • Super Soft Material: Enhances fish hookups by easily folding in the fish’s mouth, increasing your hookup chances.
    • Fox Rage Fish Flavouring: Infused with proven fish-attracting scent to boost the lure's appeal and draw in more bites.
    • Versatile Size Options: Available in 15cm, 18cm, and 21cm to suit a variety of fishing scenarios and target species.
    • Vibrant Colour Variations: Choose from Lemon Tiger, Wakasagi, Natural Perch, and Hot Olive to match water conditions and predator preferences.
    • Eco-Friendly Packaging: Packaged in recyclable materials for a sustainable choice.
    • Flexible Options: Available in bulk boxes or individually to suit your needs.